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thewelop.
Product & UX Design

Design aimed at
conversion.

Beauty is a given. We design interfaces that are intuitive, accessible, and optimized for performance. We turn visitors into customers.

Our trusted technology partners on the journey to building excellence.

The Reality

Why pretty isn't enough.

A good looking website that nobody knows how to use is a liability.

Users decide in milliseconds if they trust you. If they can't find what they need, or if the interface feels sluggish and confusing, they leave.

We design systems, not just pages. We balance aesthetics with usability to create digital products that feel premium and work flawlessly.

Methodology

Design with purpose.

From concept to pixel-perfect reality.

01

Discover & Map

We analyze your user flows and content requirements. We define the goals for every screen before we draw a single pixel.

02

Wireframe

Low-fidelity structural layouts. We focus on hierarchy, spacing, and conversion paths without the distraction of colors.

03

Visual Design

We apply your brand identity, creating a high-fidelity interface that is beautiful, consistent, and accessible.

04

Prototype

We build interactive previews to test flows and animations, ensuring the final product feels alive and intuitive.

Deliverables

What you get.

Assets that prepare you for development. Organized, documented, and ready to ship.

Start Designing

Design System

Reusable components, typography, and color tokens.

High-Fidelity Mockups

Pixel-perfect designs for all key pages.

Mobile Layouts

Responsive designs for tablets and phones.

Interactive Prototype

Clickable demo of the user journey.

Iconography Set

Custom icons tailored to your brand.

Developer Handoff

Specs, assets, and guides for implementation.

Testimonials

What our clients
say about us.

Don't just take our word for it.
Here's what clients say about working with us.

"We needed a clean website for our modeling agency. Marko handled the design, Strahinja took care of the technical part and hosting. The site looks great, loads fast, and the process was smooth."

Lukas Gallati
Lukas Gallati
Founder, Hypnotic Agency

"Our setup was old and it kept causing issues. Strahinja cleaned it up and set us up so our webinars run smoothly. We also built the Easy Event Manager platform for managing congresses and events. When we need something, he replies fast."

Slavica Parlic
Slavica Parlic
Vice Director, Easy Travel & Events

"We had paperwork everywhere. Now it is all in one place and it is much easier to keep track of everything. Big relief for our day to day."

SS
Shrutti Seth
CEO, Otter Trotter

"Easy to work with and straight to the point. If they say they will do something, they do it. Marko has great taste for design. I would work with them again."

Bojan Antic
Bojan Antic
Business Development Manager, Ropau AG

"We agreed on what needs to be done and that is exactly what we got. Timelines and estimates were fair. Solid work. Would gladly collaborate again."

Sasa Nikolic
Sasa Nikolic
CEO, Digital Media Centar DOO
FAQ

We get asked these
questions often.

Have questions? Here are answers to some of the most common inquiries from our clients.

Still have questions?
How long does the design process take?
Timeline depends on project scope. A typical design process takes 4-8 weeks: 1-2 weeks for discovery and wireframing, 2-4 weeks for visual design and iterations, and 1-2 weeks for prototyping and handoff. Complex projects with multiple pages may take longer.
Do I get a design system?
Yes, for most projects we deliver a comprehensive design system that includes reusable components, typography scales, color palettes, spacing guidelines, and interaction patterns. This ensures consistency across your product and makes future updates easier.
How does iteration work?
We work in iterative cycles. After initial designs, you'll have review sessions where we gather feedback. We typically include 2-3 rounds of revisions in our process. Additional iterations can be added if needed. We use collaborative tools so you can see progress in real-time.
Do you design for mobile and tablet?
Absolutely. All our designs are mobile-first and responsive. We create layouts for desktop, tablet, and mobile breakpoints. We ensure the experience works beautifully across all device sizes, not just desktop.
What's included in the developer handoff?
The handoff package includes design files (Figma), detailed specs (spacing, colors, typography), asset exports (icons, images), interaction notes, and a style guide. We also provide a walkthrough session with your development team to answer questions and ensure smooth implementation.
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Related Services

Great design needs solid development and research to succeed.

Custom Development Discovery & Research View Case Study

Ready to make an impact by design?

Book a Consultation
Strahinja

Direct meeting with Strahinja

Founder & Engineer